Pixelated Semantics


A schizotypical inventory


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November 05, 2004

How to find joy the Microsoft way

From the "coining meaningless phrases to sell more crap" desk: Microsoft is about to sell us the idea that "Digital Joy is the feeling you have when all of your music, digital photos, movies, videos and TV programs are accessible at the touch of a button". Presumably Analog Joy is the feeling you get when turning off a Microsoft-powered appliance that never performs as advertised, and return to using your trusted fake-woodgrain laminated 1970's appliances that still work perfectly well without Windows or Intel inside. The advertising onslaught also will include temporary "Experience Zones" (which will definitely not be Temporary Autonomous Zones) but are probably pitched to the same demographic. As an analyst tautologically puts it "once they've told everybody that they're going to have joy, are they actually going to have joy?"

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